London instagrammers to follow

London based Instagrammers for Style Inspiration

When it comes to putting together outfits and discovering new styles, Instagram is one of the biggest sources of inspiration out there. From travel accounts that unveil the textiles and fabrics hiding in far-flung destinations to huge fashion bloggers who share their daily looks with millions of followers, inspiration is just a scroll away. We think it’s amazing that you can consume so much gorgeous content for free from your phone, and there are so many ‘grammers whose style we love.

We love seeing strong women in our designs on Instagram and are always looking for new accounts that share our sense of style. What better place to look for style inspo than in London, one of the fashion capitals of the world? British fashion is so exciting and we’ve always got an eye on the latest trends in London Town.

If your outfit choices could do with a refresh and you’re on the hunt for new looks to add to your wardrobe, we’ve put together a list of some of our favourite London based Instagram influencers who will help you shake up your look. Whether you’re planning a vacation in the UK and want to know all the best spots to eat, drink and shoot outfit pictures or you just want some new fashion inspiration, these ladies will make your feed a more beautiful place.

5 London Instagrammers to follow


Resized-1-of-1 London based Instagrammers for Style Inspiration
Masha of Masha the One

Londoner Masha has two adorable kids (and they’re always so beautifully dressed!) and her style is best described as chic, but playful. We’re obsessed with the way she mixes up beautiful blazers and tailoring with oversized knitwear, and her ensembles always include fun accessories that make us wonder whether we could pull them off, too. She’s one to follow if you’re in need of help creating fresh new outfits using pieces you already own.


Resized-5-of-7 London based Instagrammers for Style Inspiration
Laura Blair- Royal Jacket in Cream and Gold

Laura’s motto is ‘Life’s too short to wear boring clothes’ and we couldn’t agree more. Her style is daring and will inspire you to put together outfits that are bound to turn heads, wherever you go. We love Laura’s fashion looks because she isn’t afraid to play with her clothes, reminding everyone that fashion is an art form and encouraging us to have fun with it.


I-am-Becca London based Instagrammers for Style Inspiration
Becca of I am Becca- Biker Box in Navy and Silver

Becca rocks a floral, floaty dress like nobody’s business – but she adds an edge to otherwise feminine styles with sharp tailoring. For example, she often layers whimsical maxi dresses with fierce blazers and completes the look with beaten-up white pumps or chunky boots. If you’re trying to break your jeans and t-shirt habit, her feed is sure to give you ideas for new additions to your wardrobe.


Josie’s feed is a blissful montage of caramel tones, pristine whites and blush pinks so it’s always a pleasure to scroll through. Her elegant style oozes sophistication and old school glamour. If your go-to colour palette is feeling a little bleak, you’ll be inspired to stray from your staple blacks, navy and greys by Josie’s daily outfit posts.


IMG_8099 London based Instagrammers for Style Inspiration
Fern of Fern About Town- Chelsea Box in Soft Pink

Fern’s dreamy feed is full of beautiful outfits, home decor inspiration and picturesque London content. From pretty cafés to flower markets, cocktail bars to nail bars, this is one girl’s guide to London and beyond. Follow her before your next trip to the English capital to ensure you only visit the very best the city has to offer.

Who are your favourite London based influencers to follow on Instagram? Let us know in a comment on one of our latest posts! Who would you like to see in our designs? Tag us in their comment section so we can check them out.