Our Story begins with our London girl, Charlotte Hollihan, who founded ‘Charlotte London’ to bring into the world the perfect jackets and blazers for the elegant, international and polished woman.
Growing up, Charlotte’s closet was constantly bursting with clothes, and fashion and self expression we’re always a big part of her life. “In particular,” she says, “people would always ask me where I got my jackets from, and they would always be from Zara or some other fast fashion house, but it was the way I styled them that made everyone think they were more expensive or better quality than they were”. Working in finance but constantly being asked about her sense of personal style, it was this that inspired Charlotte to start looking into fashion and clothing as a next step.
Charlotte decided to specialize in jackets as it has always been her favourite clothing item. As she says, “you’re never dressed without a jacket! It’s the final piece in every woman’s wardrobe that you put on to make your outfit, and it can really dictate your mood.” Whether you want to feel feminine and flirty, refined or fierce, your jacket is one of those unique items that can change how you feel and your image in an instant. Charlotte notes, “they’re such a versatile clothing piece and that’s what I love about them. I’m not too concerned with high fashion myself, but I do want to look good and feel my best everyday. I wanted to find a way to help other women feel good, and for me, creating a product that enables women to feel however they want that day just by putting it on was the best way to do that”.
Having settled on jackets, Charlotte spent the first few months designing her debut “London” collection, aiming to create the perfect feminine jackets to throw together with any outfit to create a clean and polished look. She sourced fabrics in classic prints and combined them with modern styling to create a classic feel with a fresh twist. Despite Charlotte’s international upbringing, the city where she grew up, London, was naturally the best place to stage the first collection. In Charlotte’s words “even though I travel a lot now, I wanted to represent the elegant and beautiful vibe of the city”, and so, the eponymous ‘Charlotte London’ was born.
Charlotte now continues to work on furthering the collections and adding different and more versatile pieces. She draws her influences from the many places she has visited, and uses this knowledge to create jacket styles that are wearable and useful in each context. Most importantly, through her designs, Charlotte aims to deliver a little bit of fun, beauty and glamour into everyday life.