Hello everyone!

Today, we’re going to talk a little bit about a material we’ve been absolutely in love with, as naturally, fabric is the most important part of our jackets. That fabric is Tweed.

The first thought that would come to anyone’s mind is that of English countrymen who enjoy shooting over the weekends. It’s time to forget everything you thought you knew about tweed, as this heritage cloth is now being designed to suit even the most modern urbanite.

Classic yet Contemporary

While tweed still connotes to elegant Victorian and Edwardian periods, modern tweed can be dressed down and made casual. Look how our model has paired our Button Back in Emerald and Deep Blue with a pair of shorts and a tee to instantly smarten her outfit. Look classy casual, not messy casual!

Make a Statement

The intricate pattern of tweet itself draws immediate attention. The texture and complexity of the rough fabric makes it bold and eye-catching, hence instantly uplifting any plain outfit without much of an effort. Simply add the jacket to a plain white dress for example, and you’re set to make an impression!

Quality and Durability

Last but not least, the material once used for outdoor activities such as shooting and hunting is one of the toughest and more durable fabric out there. It is naturally water and wind resistant, making it ideal for lower temperatures. So perfect as winter is on its way.

Still not convinced? Check out Olivia Palermo rocking her tweed jacket!

Photography by Michelle Proctor and Model wears a UK Size 10